Biographie et livres de PHILIP KOTLER

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Philip Kotler est professeur émérite de marketing international à la Kellogg School of Management, Northwestern University. Il est l’auteur de cinquante ouvrages, dont Marketing Management, mondialement renommé.

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Dernière parution

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Reimagining Operational Excellence

Hermawan Kartajaya , Philip Kotler , Jacky Mussry

Wiley

2024-08-06

PDF, ePub

Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a...

26,90 €

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Ebooks de PHILIP KOTLER en PDF et EPUB

17 Livre(s)


Ajouter à ma liste d'envies Réussir le défi de l'innovation Philip Kotler , Fernando Trias De Bes Innover ou périr ! Les sociétés qui n'arrivent pas à innover ni à développer de nouveaux produits, de nouvelles stratégies et technologies ne réussiront pas à garder une longueur d'avance sur le marché qui est aujourd'hui en évolution rapide. Winning at Innovation... Editeur : Enrick B. Editions Parution : 2016-06-24 Collection : Entreprise ePub 23,99 €
Ajouter à ma liste d'envies Redefining Retail Philip Kotler , Giuseppe Stigliano Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely... Editeur : Wiley Parution : 2024-01-22 PDF, ePub 22,79 € PDF ePub
Ajouter à ma liste d'envies Marketing 6.0 Hermawan Kartajaya , Philip Kotler , Iwan Setiawan Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs... Editeur : Wiley Parution : 2023-12-04 PDF 25,32 €
Ajouter à ma liste d'envies Kellogg on Marketing Alexander Chernev , Philip Kotler The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics,... Editeur : Wiley Parution : 2023-04-05 PDF, ePub 31,65 € PDF ePub
Ajouter à ma liste d'envies Entrepreneurial Marketing Hooi Den Huan , Hermawan Kartajaya , Philip Kotler , Jacky Mussry An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler,... Editeur : Wiley Parution : 2023-03-08 PDF, ePub 25,32 € PDF ePub
Ajouter à ma liste d'envies Marketing 5.0 Hermawan Kartajaya , Philip Kotler , Iwan Setiawan Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In... Editeur : Wiley Parution : 2021-01-27 PDF, ePub 27,43 € PDF ePub
Ajouter à ma liste d'envies Strategic Marketing For Health Care Organizations Philip Kotler , Joel I. Shalowitz , Robert J. Stevens A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic... Editeur : Jossey-Bass Parution : 2020-12-31 PDF, ePub 96,00 € PDF ePub
Ajouter à ma liste d'envies Marketing 4.0 Hermawan Kartajaya , Philip Kotler , Iwan Setiawan Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly... Editeur : Wiley Parution : 2016-11-17 PDF, ePub 24,26 € PDF ePub
Ajouter à ma liste d'envies Winning Global Markets Philip Kotler , Milton Kotler A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying... Editeur : Wiley Parution : 2014-08-06 PDF, ePub 27,11 € PDF ePub
Ajouter à ma liste d'envies Market Your Way to Growth Philip Kotler , Milton Kotler Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic... Editeur : Wiley Parution : 2012-12-18 PDF, ePub 22,58 € PDF ePub
Ajouter à ma liste d'envies Good Works! David Hessekiel , Philip Kotler , Nancy R. Lee Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating... Editeur : Wiley Parution : 2012-05-22 PDF, ePub 25,21 € PDF ePub
Ajouter à ma liste d'envies Strategic Marketing For Health Care Organizations Philip Kotler , Joel I. Shalowitz , Robert J. Stevens This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective... Editeur : Jossey-Bass Parution : 2011-01-19 PDF, ePub 105,45 € PDF ePub
Ajouter à ma liste d'envies Marketing Insights from A to Z Philip Kotler The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's... Editeur : Wiley Parution : 2011-01-06 PDF, ePub 31,65 € PDF ePub
Ajouter à ma liste d'envies Marketing 3.0 Hermawan Kartajaya , Philip Kotler , Iwan Setiawan Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs... Editeur : Wiley Parution : 2010-03-30 PDF, ePub 25,32 € PDF ePub
Ajouter à ma liste d'envies Corporate Social Responsibility Philip Kotler , Nancy R. Lee Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity... Editeur : Wiley Parution : 2005-01-03 PDF, ePub 39,77 € PDF ePub
Ajouter à ma liste d'envies Attracting Investors Hermawan Kartajaya , Philip Kotler , S. David Young Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!"Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD... Editeur : Wiley Parution : 2004-10-08 PDF 31,65 €
Ajouter à ma liste d'envies Ten Deadly Marketing Sins Philip Kotler Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have... Editeur : Wiley Parution : 2004-04-19 PDF 33,65 €

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