Ebooks de Joseph Jaffe en PDF et EPUB

1 Livre(s)
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Join the Conversation
Joseph Jaffe
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining...

Editeur : Wiley
Parution : 2008-01-18

PDF

27,01 €