Télécharger le livre :  European Business and Brand Building
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A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms.A brand reveals the knowledge capital held by a company, but also...

Editeur : P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Parution : 2012-04-19

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Télécharger le livre :  The Three Faces of Leadership
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The Three Faces of Leadership takes readers inside the minds of CEOs who have been celebrated by the Harvard Business Review over the last decade of the twentieth century. Drawing on interviews with these famous CEOs, Mary Jo Hatch, Monika Kostera and Andrzej K....

Editeur : Wiley-Blackwell
Parution : 2009-02-04

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39,35
Télécharger le livre :  The Three Faces of Leadership
Ajouter à ma liste d'envies
The Three Faces of Leadership takes readers inside the minds of CEOs who have been celebrated by the Harvard Business Review over the last decade of the twentieth century. Drawing on interviews with these famous CEOs, Mary Jo Hatch, Monika Kostera and Andrzej K....

Editeur : Wiley-Blackwell
Parution : 2009-02-04

PDF

39,35